|
14 June 2007
Does Your CEO Have Spokesperson Deficit Disorder?
CW Bulletin
download pdf file
18 March, 2007
-------------------------------
Company Spokespeople to Get New Scrutiny: SpokesComm Launches to Assess Spokesperson Skills
LONDON – 23
June 2006 -- They hold the corporate reputation in their hands, and one slip of the tongue can send the share price tumbling
or incur the wrath of regulators. Yet according to a recent survey the average
corporate media spokesperson has undergone only four hours of training for the role, more than ten years ago. [more]
|
