How effective is your spokesperson? What are his/her strengths and
weaknesses? Our Spokesperson Assessment takes the form of a real interview, conducted by a working journalist
in your field, to simulate as closely as possible your usual media interactions. Then utilizing the SpokesComm
assessment tool, the spokesperson is assessed by both the journalist and the PR evaluator on a range of key skills, from
establishing rapport and credibility to delivering key messages. The resulting report provides a detailed analysis of
capabilities and recommendations for further development.
Training, Coaching and Development
SpokesComm provides a range of spokesperson development services:
Group training - Basic and Advanced Levels
One-to-one training & coaching - Advanced
Preparation & rehearsal for an important interview
Support during crisis communication situations
Training for PR professionals to develop spokesperson coaching skills
Workshops and seminars
Keynote presentations
SpokesComm * 3 Spindleberry Close * Welwyn, Hertfordshire * AL6 0SJ * United Kingdom
* +44 (0) 2081 338829
Copyright 2005 Barbara Gibson. All rights reserved.
